The European division of American manufacturer Ford announced yesterday sales figures for the month of February in Europe, registering its ninth month-on-month European sales volume growth, with a 1.6 percent increase compared to January.
Ford sold 93,200 vehicles in its 19 main European countries, with Italy leading the way, followed by Spain (53 percent up), and France (17 percent). Year-to-date, Ford sold 198,500 vehicles in its 19 European markets, three percent more than in the same period last year.
"It's great to see that there's still very strong demand for our latest products, and that our market share was pretty stable in February despite aggressive discounting by some of our competitors," Ingvar Sviggum, Vice President, Marketing, Sales and Service, Ford of Europe said in a release.
"We understand the need to be competitive in the market, but we will not engage in actions that jeopardize the sustainability of our business or that devalue our brand. Such strategies are self-defeating in the longer term. Our aim is to create a strong business which provides our customers with great products at an affordable price."
Ford was the number one brand in the UK, Hungary and Turkey, while increasing its market share in all the 19 main countries. As usual, the Fiesta was the car of choice for Ford buyers, with sales in February being the highest for the model since 1998.
In March, Ford already forecasts another great month and has even increased the manufacturing target for Q1 by 20,000 units.
Ford sold 93,200 vehicles in its 19 main European countries, with Italy leading the way, followed by Spain (53 percent up), and France (17 percent). Year-to-date, Ford sold 198,500 vehicles in its 19 European markets, three percent more than in the same period last year.
"It's great to see that there's still very strong demand for our latest products, and that our market share was pretty stable in February despite aggressive discounting by some of our competitors," Ingvar Sviggum, Vice President, Marketing, Sales and Service, Ford of Europe said in a release.
"We understand the need to be competitive in the market, but we will not engage in actions that jeopardize the sustainability of our business or that devalue our brand. Such strategies are self-defeating in the longer term. Our aim is to create a strong business which provides our customers with great products at an affordable price."
Ford was the number one brand in the UK, Hungary and Turkey, while increasing its market share in all the 19 main countries. As usual, the Fiesta was the car of choice for Ford buyers, with sales in February being the highest for the model since 1998.
In March, Ford already forecasts another great month and has even increased the manufacturing target for Q1 by 20,000 units.