Ford Goes Online to Explain Mobile Navigation

Having witnessed the huge success of the Fiesta movement, an advertising stunt pulled via social networks by Ford, the American manufacturer decided to use the same environment to explain the benefits behind Ford Mobile Navigation, the first fully-integrated mobile phone-based vehicle navigation system.

The explaining is being done with the help of a few short video clips available at this address or on Youtube (search 'Ford Mobile Navigation). The main goal of the videos is to explain how the smartphones can be connected with Ford In-Car Entertainment system (ICE) to provide a practical satellite navigation facility.

"Sometimes with a new feature that is being made available for the first time, customers may feel reluctant to try it as they don't understand what they will experience, or are afraid of being overwhelmed by the technology," Stefan Pelzl, Supervisor of Infotainment Systems for Ford of Europe said.

"With Ford Mobile Navigation, we believe any such fears are easily dispelled when the benefits and operation of the system are explained clearly, so we decided to show how accessible and simple this technology can be to customers who choose the latest Smartphones and want to get the best possible use from them. Our demonstration videos are designed to do just that."

Ford Mobile Navigation uses turn-by-turn icons, estimated time and distance to destination, all displayed the multi-function display of the Fiesta or in the instrument cluster HMI screen on the Focus, C-MAX, Kuga, Mondeo, S-MAX and Galaxy. During navigation all of the normal audio system and telephone functions remain available without restriction.

The system supports 14 languages in text and voice, and provides map data of 23 Western-European countries.
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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