Kraft Foods has chosen the Ford Fusion after conducting a throughout cost analysis that included multiple vehicles from a wide range of automotive producers. The two companies have been collaborating on vehicle fleet matters for over 25 years.
“Transportation and Distribution is one of six sustainability focus areas at Kraft Foods,” said John Dmochowsky, sales fleet manager, Kraft Foods. “The company has realized substantial fuel and cost savings over the last several years by switching from six- to four-cylinder engines.”
According to Dmochowsky, Kraft Foods has developed this sales vehicle project in order to reduce fuel costs and CO2 emissions. The company’s U.S. sales fleet has manged to reduce CO2 emissions by 6.5 percent in the past two years. “It comes down to total cost of ownership and the right vehicle for the job, and we hit both elements with the Ford Fusion,” he said. “In addition to being fuel efficient, the Fusion has a comfortable, spacious interior and an attractive design. It’s a good reflection on Kraft Foods.”
"Fleet customers are giving Ford more consideration because they’re watching their costs carefully, and they know that our residual values, fuel economy and quality have improved significantly,” said Ford Sales Analyst George Pipas. “The projected resale value of Ford vehicles from the 2009 to 2010 model year increased by more than $1,300 per vehicle – that’s more than any other full-line manufacturer.”
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