"Jens Ludmann has world class management experience gained in large automotive OEM which we believe has many similarities with a mass production shipyard," Bavaria Yachtbau, one of the largest makers of sailing and motor yachts in Europe, said about their choice.
Ludmann lead the team of engineers which created the 2011 Ford Focus, the first vehicle built under CEO Alan Mulally's One Ford guidelines. He had been with Ford since 2000 and was also responsible for the development of the S-Max (European Car of the Year in 2007) and the Mondeo.
With some design cues inspired from those used on the Fiesta (Ford's kinetic design philosophy) and with two versions (four-door sedan and five-door hatchback), the Focus will be launched at the same time in Europe and North America in late 2010.
Built on the new C-car platform, the same used for the C-MAX and Grand C-MAX unveiled last year in Frankfurt, the new Focus promises to be a hit.
"My excitement joining Bavaria is two fold. On one hand the Bavaria brand has a long standing history in boating which will enable us to bring fresh and exciting products to the market that are relevant to a wider audience of boating enthusiasts,” Ludmann added.
“On the other hand its manufacturing capability is a key enabler to deliver best in class quality and product excellence.”