Ford Figo Unveiled in India

As previously announced, American manufacturer will begin in March 2010 production of its new small car, particularly intended for the Indian market. The car in question, dubbed Figo, was unveiled today in Delphi by Ford's CEO, Alan Mulally.

"Our exciting new Ford Figo shows how serious we are about India," Mulally said at the event. "It reflects our commitment to compete with great products in all segments of this car market. We are confident the Ford Figo will be a product that Indian consumers really want and value."

The Figo (which in Italian is colloquial for "cool"), designed and built entirely in India, follows the kinetic design cues the manufacturer uses in its vehicles around the world. According to Ford, the Figo features "modern headlamps, grille shapes and sculpted bonnet of its distinctive face to the subtle integrated spoiler and chamfered window shape at the rear."

The Figo will have all the four wheels positioned at the corners of the vehicle with minimum overhang, while the side window graphic is made with the use of a blacked-out B-pillar, making the windows look like one.

"We're confident that the new Ford Figo will be extremely attractive to Indian car buyers," Michael Boneham,Ford India managing director added. "It's going to be very competitive with the current market leaders and offer a tremendous value story for our consumers. We believe Ford Figo is a big game-changer for Ford that will help transform our brand into a volume player in India."

Unfortunately, this is about all the info available for the Figo for now. As the American manufacturer says, additional details (including engine choices) will be unveiled closer to the release date. Still, you can visit Ford India's website and register for updates on the vehicle.
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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