Ford Fiesta US Launch Hits Railroad Hitch

It took American manufacturer Ford a bit over a year to properly prepare the way for the release of the Fiesta model onto the US market. Countless press releases evoked the Fiesta, media events organized with he help of social networks bombarded the American public, stars chipped in to promote the car and so on...

All that for the Fiesta shipments to dealerships to be delayed by 10 days to two weeks on account of storm-damaged railroad lines. According to Autonews, citing Ford spokeswoman Angie Kozleski, the northern part of Mexico was struck by two major storms in the last few weeks, hurricane Alex and tropical storm Bonnie, both rendering part of the rail network useless.

Ford, however, says that the delay is no cause for worrying.

“We do ship a significant amount of vehicles via railroad, but that doesn't mean we aren't shipping at all,” Kozleski told the source. "We just have to reroute it and that takes time.”

On the model's Facebook page, several future owners began complaining about the delay in their expected date of delivery. Dealers on the other hand, although bracing for possible complaints, still keep their hopes high, as does Ford, that the Fiesta will be a hit.

“There are customers waiting for it, but I think a 10-day delay will be negligible. It won't damage the launch,”
dealer Chris Lemley told Autonews.

"It's too early to estimate the impact this will have on sales, but we're shipping vehicles and will continue to monitor the situation,” adds Kozleski. “Demand remains strong and we're eager to get these vehicles in the hands of consumers.”
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram X (Twitter)
About the author: Daniel Patrascu
Daniel Patrascu profile photo

Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
Full profile


Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories