Ford Fiesta Turns Classic in India

Slowly becoming one of India's sweethearts, the Americans from Ford are doing their best to keep the interest of the existing and potential customer base on the respective market at high levels. Building on the good numbers the Fiesta has managed to reach in India, the American automaker is getting ready to launch a new version of the model, Classic.

The Classic Fiesta will bring a breath of fresh air to a market that has proven to be more than friendly with the Blue Oval models. Although lacking major technical changes or major exterior enhancements compared to the model sold in the rest of the world, the Classic has been designed to meet the specific demands of the Indian market.

To be priced at Rs. 549,030, the model will come equipped with two engine choices, a 1.6 Duratec and 1.4 Duratorq and will be offered in three variants - LXI, CLXI and SXI. For the exterior, Ford has mixed a new body color, Colorado Red, that will complement the existing range of colors (Moondust Silver, Diamond White, Panther Black, Sea Grey, Morello, and Chill).

“With a proud and loyal customer base, the Fiesta has been one of the main stays of our product brand portfolio in India. With the elegant Fiesta Classic’s thrilling on-road dynamics, refreshingly classy new interiors and proven frugality we invite more customers to experience and benefit from the additional new variants we are offering with our classy product.” said Michael Boneham, managing director and president, Ford India.

Later in the year, Ford will introduce on the Indian market the sedan version of the Fiesta, hoping to capture more market share in the booming local industry.