Considered to be the most successful European-made small car sold in Europe ever, with cumulative sales totaling 14 million since the car was first launched in 1976, the Fiesta is produced in Europe in Cologne, Germany and Valencia, Spain.
The Fiesta is the first car in its segment to achieve top crash test ratings in each of the world’s largest auto markets that perform safety testing, namely from Europe, the U.S. and China.
“When it first drove out of Ford dealer showrooms in October 2008, the award-winning Ford Fiesta championed a new era in small car design, performance and functionality. Available in three- and five-door bodystyles and a range of fuel-efficient powertrains, it shot up the sales charts to become the best-selling car in the UK in January 2009, regularly challenging Ford Focus for the top UK leadership position,” a company statement reads.
Ford’s UK division has also decided to show us who are the Fiesta buyers:
• Seventy four per cent of Fiesta drivers choose mid or high range models
• Sales are split 30/70 between three- and five- door models.
• The most popular colour is Panther black.
• Seventy six per cent sold are petrol powered
• Automatic transmission sales are growing and now account for almost 10 per cent of all sales
• ECOnetic sales have grown from two per cent in 2009 to six per cent in 2010
• Fiesta Titanium customers will also now have a Sony radio with CD player, USB and Bluetooth as standard. The Fiesta Titanium already lists many big-car features, including cruise control and automatic headlights. So far this year, 20 per cent of Fiesta customers have chosen to buy top-of-the-range Titanium models.
• The most popular option, Voice Control, Bluetooth and USB, is added by around 42 per cent of Fiesta customers.
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