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Ford Fiesta Movement September Mission: Adventure

The 100 Ford Fiesta Movement agents have started their September missions, centered on the adventure theme, so this time they will have to complete tasks like training with U.S. Navy SEALS, hiking in the mountains, spending the day shadowing a stunt driver and learning to cook with... bugs.

Just like with their other previous missions, after they have accomplished their tasks, the agents will have to upload their experiences on a social media platform such as YouTube, Flickr or Twitter.

Some of the agents highlights include:
  • agent Hilary took a road trip in her Fiesta and went hang gliding off the same mountain she recently was married on;
  • agents Mandy and Joel blogged about interviewing NASCAR driver Carl Edwards, with a link to the video;
  • agent Bryan R. tries out his Fiesta on the racetrack, with a view from inside the car.

Since their first missions kicked off in May, the agents recorded a continued growth in terms of the number of visitors in the social media world. Moreover, according to a Company’s statement, Ford Fiesta is Ford of Europe’s best-selling car in 2009.

“Our agents have shown they love a good adventure, but these missions push them further than they’ve gone before. We can’t wait to see the great content they are going to come up with,”
said Connie Fontaine, Ford brand content and alliances manager, in a statement for the press.

“Each month of missions and content on the Fiesta Movement Web site creates more buzz about the Fiesta coming to the United States. People love to tune in and see what the agents are doing with their Fiestas,” added Sam De La Garza, small car marketing manager.
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