After spending a little over a year advertising the Fiesta in preparation for the US market launch, in a way not before seen in the industry, the Americans from Ford keep on flooding the virtual environment with the impressively successful vehicle.
The latest gimmick is the introduction of the Fiesta into the Sims 3 game. The Sims phenomenon will from now on give the players the opportunity to play around not only with the Fiesta itself, but also with a variety of accessories for it.
Those who like to live out their days inside this real world surrogate can download the Fiesta in either hatch or sedan version from the following link. Aside from the car itself, players can download several other items, included in the Fiesta Urban Streetscape package, like the Fiesta Urban Style graffiti, Never Get Lost Again street sign, Maid o’ Meter parking space with meter, Hot Stuff Crossing! sign and Street Struttin’ street light sign.
“Ford has a great established relationship with players of The Sims, having been the first automobile manufacturer to realize the game was an excellent communication channel to reach their target buyers,” said Steve Seabolt, EA vice president of Global Brand Partnerships at EA.
“First launched in The Sims 2, it has extended into The Sims 3, and again invites players to bring the brand into the game, making it a great strategy.”
So, here you have it! Get your Fiesta, take it on the virtual streets and impress the people of the world. The virtual world, that is.
The latest gimmick is the introduction of the Fiesta into the Sims 3 game. The Sims phenomenon will from now on give the players the opportunity to play around not only with the Fiesta itself, but also with a variety of accessories for it.
Those who like to live out their days inside this real world surrogate can download the Fiesta in either hatch or sedan version from the following link. Aside from the car itself, players can download several other items, included in the Fiesta Urban Streetscape package, like the Fiesta Urban Style graffiti, Never Get Lost Again street sign, Maid o’ Meter parking space with meter, Hot Stuff Crossing! sign and Street Struttin’ street light sign.
“Ford has a great established relationship with players of The Sims, having been the first automobile manufacturer to realize the game was an excellent communication channel to reach their target buyers,” said Steve Seabolt, EA vice president of Global Brand Partnerships at EA.
“First launched in The Sims 2, it has extended into The Sims 3, and again invites players to bring the brand into the game, making it a great strategy.”
So, here you have it! Get your Fiesta, take it on the virtual streets and impress the people of the world. The virtual world, that is.