As you probably know, the global economic crisis and the increasing petrol prices have reduced demand for pickup trucks in most markets, with the North American industry recording cut jobs and lowered production of several car models.
“Ford is the truck leader and F-150 truck buyers expect and demand the best truck on the market,” said Ford Motor Company CEO and President Alan Mulally, who thanked plant employees for a successful launch of the new F-150. “The employees at Dearborn Truck Plant are delivering a truck that is ‘Built Ford Tough’ with an unwavering focus on quality and craftsmanship.”
With increased production of F-150 since January 2009, the American carmaker plans to bring 1,000 new employees to the Dearborn Truck Plant to focus on pickup development.
“The new F-150 is the best truck Ford has ever produced and we expect a strong response from core truck buyers,” said Joe Hinrichs, group vice president, Global Manufacturing and Labor Affairs. “Despite the challenges in the market, the full-size pickup segment remains one of the largest in the industry and we are ensuring we have the production capacity we need to meet market demand.”