“The new F-150 is a thorough, thoughtful upgrade of a highly successful formula.” “The 2009 model improves on the core attributes that have made the F-150 a best seller for decades, ensuring it will remain a strong player in the segment despite the challenging economic environment,” Angus MacKenzie the editor-in-chief at Motor Trend says.
The 2009 F-150 features improvements such as a new high-strength, light-weight chassis that enables the car to deliver even more horsepower, decent fuel economy and superior towing and payload capacity.
The new and improved Ford F-150 model overcomes its competitors in the Motor Trend Award by passing some rigorous tests that evaluate the car's engineering, technology, design, safety, dynamics, performance, build quality and value for money.
“Motor Trend editors used our truck the way our customers do – by putting it through extremely tough tests,” said Derrick Kuzak, group vice president, Global Product Development.
“This award is so meaningful to us because it means so much to our customers. Motor Trend Truck of the Year is one of the most recognized automotive awards by consumers, and Ford is extremely proud to receive it,” he added.
According to the press release, the 2009 award marks the third consecutive time an all-new F-150 garnered the Motor Trend Truck of the Year award. The pickup received the magazine’s prestigious award for two previous ground-breaking new models in 2004 and 1997.
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