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Ford F-150 Fans Can Go on Tour with Toby Keith

Apparently, Ford thinks that country music goes hand in hand with their new 2009 F-150 which happens to be America's best-selling pickup so they teamed up with superstar Toby Keith to offer country music-Ford lovers a unique chance in their lives: accompany Toby on tour for a weekend together with three friends, their own private bus for the weekend, all-access crew member status and a new 2009 Ford F-150. All these... for just one lucky winner.

But you must hurry up in the race for the huge prize as participants are asked to enter the Built Ford Tough Biggest & Baddest Sweepstakes at www.BiggestAndBaddest.com until March 31. What's more, those who register for the contest will be granted access to special content and free downloads including Built Ford Tough and Toby Keith ringtones, wallpaper and exclusive photos taken throughout the “Biggest and Baddest Tour.”

"Toby Keith is a third-generation truck man, and he’s number one in the country music arena,” explained Kevin Schebil, manager, Ford Truck Communications. “Our long-standing partnership with Toby puts us in a unique position to offer fans unbelievable experiences they will never forget.”

As a matter of fact, research shows that more than 60 percent of Ford F-Series customers listen to country music.

“Year after year, Ford helps take our concert to a new level, and this summer will be the biggest and best shows yet,” said Keith. “The winner will get a behind-the-scenes look at my tour and see how we do things on the road all while traveling in style on their own tour bus. It will be a once-in-a-lifetime experience.”

The partnership between Ford and Toby Keith is extremely beneficial for the Detroit-based automaker because people who register for customer promotions are likely to ask for more information on F-Series trucks.
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