Ford Draws Up Jia Yue Chinese Sub-Brand

2009 Ford Focus Sedan 1 photo
Photo: Ford
The Blue Oval and its joint-venture partner Chang'an Automobile Group gave the green light to a China-only sub-brand, which will be hold the Jia Yue moniker.
Roughly translated as "Great Leap Forwards", the all-new brand will sport an oval shaped logo featuring two wings set onto a black background, a very similar design to the now defunct Daewoo car manufacturer's logo.

The very first Jia Yue badged model is expected to be a relatively old Ford sedan. Specifically, the 2005-2011 second-generation Focus, one of the first cars to adopt Ford's Kinetic Design philosophy.

An outdated 1.8-liter four-pot powerplant will presumably find its way under the hood, churning out 122 horsepower and 118 lb-ft of torque. Power will be sent to the front axle via a standard manual transmission or an automatic gearbox.

Ford and Chang'an Automobile Group officials confirmed that the first Jia Yue offering will be officially unveiled in China at the Chengdu Motor Show this coming September. Aimed at a younger, more modest audience, the model will be priced accordingly.

To better capitalize on the Chinese automotive market's strong points, the sedan will reportedly start at ¥90,000 ($14,500 at current exchange rates), undercutting the Ford-badged Mk2 Focus by a considerable margin.
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About the author: Mircea Panait
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After a 1:43 scale model of a Ferrari 250 GTO sparked Mircea's interest for cars when he was a kid, an early internship at Top Gear sealed his career path. He's most interested in muscle cars and American trucks, but he takes a passing interest in quirky kei cars as well.
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