Photo: Ford
Like all vehicle consumables, brake pads need to be professionally checked every 12 months or 10,000 miles and replaced if the wear might affect the stopping power of the automobile. It's not an expensive piece of kit nor does it command high labor costs, but what would you say about being offered replacement brake pads for the vehicle's lifetime?
Well that sounds pretty good to our ears, but appearances may be deceiving. In an effort to draw in more owners to Ford and Lincoln dealer service departments, as well as Quick Lane Tire & Auto Centers, the company has announced that a new fidelity program will provide owners of Ford, Lincoln and Mercury cars with no-cost replacement of Motorcraft brake pads purchased as of July 1st, 2014.
Like all things free, there's another catch you should be aware of: Motorcraft brake pads that wear down to less than 3 millimeters will be eligible for no-cost replacement as long as the customer owns the vehicle, while labor and installation costs for replacing the brakes, as well as the cost of other parts needed to return the brake system to original operating condition, will be supported by the owner too. Considering that a 2013 Ford Fusion front brake pad costs $70 or so, you would save $280 on a full set.
"This program eflects our commitment to providing customers with an excellent ownership experience regardless of the age of their vehicle," Frederiek Toney, Ford Motor Company Customer Service president. "When you purchase Motorcraft parts at a Ford or Lincoln dealer, or a Quick Lane Tire & Auto Center, you know you're getting the right parts installed by the right people. Motorcraft parts are the officially recommended parts for Ford, Lincoln and Mercury vehicles, and these technicians are factory-trained and certified to service our products."
The "Lifetime Brake Pad Guarantee" program is applicable to any car imaginable except for taxi, limousine, postal, police, towing or emergency vehicles. Racing vehicles are not eligible as well, but it's pretty cool that commercial vehicles do benefit from the no-cost program.
Like all things free, there's another catch you should be aware of: Motorcraft brake pads that wear down to less than 3 millimeters will be eligible for no-cost replacement as long as the customer owns the vehicle, while labor and installation costs for replacing the brakes, as well as the cost of other parts needed to return the brake system to original operating condition, will be supported by the owner too. Considering that a 2013 Ford Fusion front brake pad costs $70 or so, you would save $280 on a full set.
"This program eflects our commitment to providing customers with an excellent ownership experience regardless of the age of their vehicle," Frederiek Toney, Ford Motor Company Customer Service president. "When you purchase Motorcraft parts at a Ford or Lincoln dealer, or a Quick Lane Tire & Auto Center, you know you're getting the right parts installed by the right people. Motorcraft parts are the officially recommended parts for Ford, Lincoln and Mercury vehicles, and these technicians are factory-trained and certified to service our products."
The "Lifetime Brake Pad Guarantee" program is applicable to any car imaginable except for taxi, limousine, postal, police, towing or emergency vehicles. Racing vehicles are not eligible as well, but it's pretty cool that commercial vehicles do benefit from the no-cost program.
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