Ford Considering “Value B” Cheaper Subcompact

Budged cars are big business, especially for automaker that want a global presence. Renault has managed to turn a struggling Romanian car brand into a success story, while their partner Nissan is going to revived the Datsun brand.
Fiesta sedan from China 1 photo
Photo: Ford
Ford is also considering budget cars, it looks like, but not a standalone brand like Renault’s Dacia. The affordable model could use the same platform as the Fiesta, but cost less than the popular B-segment hatch.

"We are looking around the world at opportunities to offer a car priced below the Fiesta," Ford CEO Alan Mulally told Automotive News Europe on the sidelines of the “Go Further” event in Amsterdam.

Ford already offers a model smaller than the Fiesta, the Ka, but that is built on a Fiat platform that’s to small. The Fiesta will have a refreshed sedan version within the next year, but that hasn’t been designed with budget buyers in mind.

"We do not have a firm plan at the moment [for a global sub-B model], but clearly being competitive in every market segment is important," Mulally said.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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