The move, which is part of the company’s photo archive exploration project, offers us an ad dating back from when the car was launched. The image shows us how simple the 1930s’ marketing was. For the Model Y, the carmaker wanted to advertise the low price, offering the car for GBP 100.
“There was a time when car advertisements consisted of an image of the product, a price and, if you had room, a few details. This week's image illustrates the simplicity of 1930s marketing. Ford advertising emphasised affordability. And never was that more true than in 1935 when Ford became the only manufacturer to offer a full-size four-seater saloon for just £100,” stated the press release.
The vehicle quickly became a success, as many people could afford it, thus being credited with helping to change the fate of the Ford Dagenham plant.
“As vehicle design has advanced so has the marketing. Imagination and creativity ensure Ford's products are at the forefront of consideration by prospective customers. For the launch of the 2008 Ford Focus, the UK's best-selling car at the time, traditional advertising was complemented by an orchestra playing instruments created from genuine Ford Focus components. The advance of the Internet and social media invites greater ingenuity and has seen the Ford Explorer being launched via FaceBook and Doug, the Ford spokespuppet, taking to the airwaves via YouTube,” a company statement reads.