"This success also underlines the confidence customers have in our latest range of excellent vehicles. With 11 all-new or significantly freshened vehicles and a wealth of new customer-focused technologies being introduced this year, our product range is set to becoming even stronger in Europe," said Ingvar Sviggum, Vice President, Marketing, Sales and Service, Ford of Europe.
Ford was the No.1 best-selling brand for March in the UK, Denmark, Hungary, Ireland, The Netherlands and Turkey. In the UK, Ford sales were up by 16.4 percent compared to March 2009.
Just as expected, Fiesta sales were the highest among Ford’s models. Fiesta was closely followed by the Ford Focus, whose sales increased by 23 percent. Sales of the Ford Ka rose by 27 percent in March, while Kuga sales increased by more than a third compared to March 2009.
"Ford has had a great March and first quarter sales performance, but we can expect some further challenges in the months ahead as more scrappage schemes are phased out," Wolfgang Schneider, Ford of Europe's Vice President for Legal, Governmental and Environmental Affairs, said in a release.
"We understand fully that there will not be another round of scrappage incentives but we do ask that governments consider other sales incentives, in particular to encourage small and medium sized enterprises. For example, tax breaks for commercial vehicles would not only benefit smaller companies but the wider economy and automotive industry as well," Schneider added.
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