Fisker said at the World Future Energy Summit in Abu Dhabi that he expects plug-in vehicles to grow a lot in the future, in the same way iPhones did since the first year of availability. Apple's iPhone is one of the most popular gadgets in the whole world, with millions of units sold from the very first days of availability of each new version.
"Look at flat-screen TVs and smartphones. When they first came out, no-one said they'd never catch on as they were too expensive," he was quoted as saying by Autocar.
"Everyone's is buying a flat-screen TV and smartphone now and no-one who's done it is going to go back to the old technology. Sure, an old TV may have just as good a picture as a flat-screen but that didn't stop them taking off. It's the same with electric cars: if you want one, you will buy one, more people will see them and then everyone will want the latest technology."
Fisker will start Karma production in March and hopes to sell 15,000 units this year, with forecasts predicting much bigger sales in the year to come. The car, which will be unveiled at the 2011 Geneva Motor Show in March, will also arrive in China in April, as the parent company has already signed distribution deals in the country.