First Porsche Design Store in Asia Opens in Singapore

Rich and demanding Asian fans of the Porsche brand no longer have to travel to Europe or the United States to get their hands on the luxury Porsche Design branded items, as the first Porsche Design Store in Asia opened today. Also, the store in "The Shoppes at Marina Bay Sands" shopping mall in Singapore is the world's first to follow a completely new shop concept.

The entire product range from luxury brand Porsche Design will be on display in a space of around 160 sqm. The store follows a global concept that will be rolled out to other worldwide Porsche Design Stores from January 2012.

A special attention was given to the subject of sustainability. For instance, all lighting installations use latest generation LED technology - with the result that energy consumption has been reduced by more than 80 percent in comparison to the old concept.

In conjunction with Porsche Design's new portfolio, the new concept gives particular room to the much extended fashion collection for women and men, which will be presented for the first time in Singapore. The new store concept offers a separate area for watch displays also, and a lounge area featuring a large LCD screen.

"We're not just creating the first Porsche Design Retail Store outside Europe and the USA here, it's the world's first store to be developed according to a completely new and totally unique concept. The new shop design emphasises our philosophy of 'Iconic Style' and allows customers to experience it first hand. From a sales point of view, we have also reached a milestone: the new concept allows even better use of space and at the same time offers the customers plenty of space to spend time looking around," said Juergen Gessler, CEO of the Porsche Design Group.