First Fiat 500 Commercial for the US Released

After Fiat last week announced the list of American dealers responsible for selling its cars across the United States, the Italian carmaker today rolled out the first video commercial for its tiny 500 model. Of course, everybody expects to see the 500 record a major success in the United States but the commercial does nothing more than to offer American what they like the most: some sort of a soap-opera that's mostly about life and passion rather than to focus on the car per se.

Of course, Fiat hasn't missed the opportunity to emphasize in the video that this is the pure Italian style to build cars, reminding US buyers that they're actually going to drive a model sourced from Europe, although Chrysler is the one responsible for bringing it on American roads.

As we all know, Fiat 500 has suffered several modifications to correspond to local regulations, including exterior and interior upgrades.

The engine under the Fiat’s little bonnet is the same 1.4-liter as before, but it has been fitted with MultiAir, Fiat’s patented engine-breathing system, producing a total of 10 percent more power and decreasing emissions by 10 percent as well. Coupled with the engine will be one of two transmissions: a six-speed automatic or a six-speed manual.

Outside, it features new front and rear bumpers, as well as body cladding. The styling upgrades are meant to help the 500 better compete with the Mini One and Ford Fiesta.

The car was officially unveiled at the Los Angeles Auto Show this month, with sales to being in the first month of 2011.

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About the author: Bogdan Popa
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Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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