A total of 200 EV 1-Series units will be provided to select customers that BMW calls Electronaughts, and at the end of two-year program, the data will be compiled and used for the development further BMW electric cars.
The ActiveE is actually one of the sportiest EVs around, packing 172 hp and 184 lb-ft (249 Nm) of torque. That enough to push it to the first 60 mph in 9 seconds and on to a top speed of 90 mph (145 km/h).
"Calling the Moloughneys Pioneers is very appropriate because they have shown the world that an electric vehicle can absolutely serve one's daily driving needs without compromise," said Ludwig Willisch, President and CEO of BMW of North America. "We learned a lot from all of our experience with the MINI E and we are looking forward to learning more in these next two years with the BMW ActiveE as we prepare for the launch of the first BMW i models in 2013. We are pleased that Tom and Meredith have agreed to stay with us on this journey."