autoevolution
 

First Ducati Store Opens in China

Italian motorcycle manufacturer Ducati announced that its first official store in China has just been inaugurated. Gabriele Del Torchio (Ducati Motor Holding President), together with Cristiano Silei (Ducati Vice President Sales) and Mirko Bordiga (Ducati Asia Pacific CEO) cut the ribbon of Ducati Shanghai, which made the Italian manufacturer officially present in the Chinese market.

“In terms of potential development, the Asian Pacific Region today represents the most dynamic and interesting area worldwide,” stated Ducati President Gabriele Del Torchio during the store opening ceremony. “Ducati, whose dynamic mission has always been performance excellence, had to be present with a solid structure in this part of the world."

"Last year we incorporated the regional offices in Shanghai and today we are happy and proud to announce our official presence in the Chinese market. Through our distribution network, we take on the prestigious role of “Made in Italy” ambassadors with our motorcycles, renown all over the world for their sophisticated performance, technological innovation and winning tradition," he added.

Growing recognition of Italian products in China, and in particular large capacity motorcycles, contributed to Ducati’s decision of opening the store.

"By opening in China, Ducati is present all over the world. The markets where our bikes are sold are now up to 80. This is not just the achievement of an important and significant number – it confirms our commitment towards the challenge we launched for the future,"
continued Del Torchio.

"Given the speed of Chinese economic development and growing interest towards “Made in Italy”, we are convinced this is a tremendous opportunity for Ducati. We are proud to be here in China and, with this opening, mark the start a long and constructive road ahead.”
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram X (Twitter)
 

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories