First 2010 Subaru Legacy Sees Daylight

Subaru of Indiana Automotive Inc. in Lafayette today rolled off the first 2010 Legacy, a model which is expected to arrive in dealerships in late June or early July. The Indiana production facility hopes to manufacture around 165,000 vehicles this year, as it follows: 68,000 Legacy and Outback model, 7,000 units of the Subaru Tribeca and 90,000 Toyota Camrys, jconline.com informs. In order to achieve this goal, the factory has already employed 50 more temporary workers, raising the total workforce count to 3,000.

"This is the fifth generation of the model," Motokiyo Nomura, SIA president and chief executive officer, was quoted as saying by the aforementioned source. "Subaru remains good performance cars. Our goal is to maintain the best quality."

Subaru has fairly high expectations from this particular model and prepares an aggressive marketing campaign to promote the car starting with August and September, Tom Easterday, SIA senior vice president, explained.

"They should be in dealerships in July, maybe late June," he said. "An ad campaign will begin in August or September. Twenty years ago we were in preparation planning for the launch of the first Subaru Legacy. A lot has changed over the past 20 years. But the hard work, determination and teamwork of SIA associates hasn't changed."

The 2010 Legacy sedan will be priced at $19,995, $800 lower compared to the previous generation Legacy. On the other hand, the top-of-the-range model, referred to as the 3.6R Limited, will be sold for $27,995 and will come equipped with 10-way power driver's seat, leather-wrapped steering wheel and All-Weather Package, black leather-trimmed upholstery, 4-Way power front passenger seat, and harman/kardon audio system.

"We have some overtime scheduled at the end of the year, in anticipation of (favorable) sales," Easterday said. "But we need to be cautious."