Finance Scheme for Tata Nano

Striving to bring back the sales figures of past glory days, when the Nano used to get sold even if the customer never actually saw one, the manufacturer of the car announced this week the launch of a special finance scheme.

Starting this week, the Nanos can be sold through Tata Motors Finance (TMF) with finance of up to 90 percent at easy rates, as Tata calls them. This latest move comes to complement last week's announcement of the Nano being covered by a four years, 60,000 kilometers manufacturing warranty.

In addition, a faster process for granting loans to purchase a Nano has been announced, with the customers now able to get the car within 48 hours since applying for a loan. The scheme is intended for those who do not have specified monthly income.

“We are talking to a few banks progressively to ease off the loan procedure. We will soon be announcing more details on it,” said a company spokesperson according to DNAIndia.

Nano's dreams for glory on the Indian market began going down the drain in recent months, although nobody can say for sure why. Some place the blame on the model's bad habit of catching fire out of the blue, but the small number of cars which ended their lives this way makes this an unfounded assumption.

Over the weekend, the carmaker launched the first TV spot for the model, a marketing push which is aimed straight at the hearts of the Indian consumers. You can check it out at the following link.
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram
About the author: Daniel Patrascu
Daniel Patrascu profile photo

Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
Full profile


Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories