“Video games have become so realistic,” said Mark Bentley, licensing manager, Ford Global Brand Licensing. “They provide Ford with a golden opportunity to leave a lasting impression about our performance cars and racing heritage."
“Ford works closely with video game developers to ensure accuracy and authenticity of Ford vehicles in games. We are involved from start to finish during the development process and provide publishers with key assets such as vehicle designs, detailed exterior and interior photos, vehicle specifications and recordings of engine sounds. The more we support a video game project, the better the end result will be.”
The GT, Boss, Cobra and Shelby Mustangs also appear in Forza Motorsport for Xbox 360, Playstation’s Gran Turismo titles and the Need for Speed racing series. In these games, the Ford GT supercar and the Taurus also have recurring roles.
“In racing games, cars are the stars,” Bentley said. “Cars like the Mustang, Focus RS and Ford GT create additional buzz for video game developers. Gamers may not be able to afford a Ford GT in real life but they can become a professional Ford GT driver in a game.”