Fiesta RS WRC Confirmed for DiRT 3 Video Game

The most recent addition to the much anticipated new DiRT 3 video game is the 2011 Fiesta RS WRC, a car that will reportedly make driving almost as fun and challenging as the real thing. That thanks to the technical accuracy of DiRT 3 hat designers learnt about the technology used in the development of the Fiesta RS WRC.

“Video games have become so realistic,” said Mark Bentley, licensing manager, Ford Global Brand Licensing. “They provide Ford with a golden opportunity to leave a lasting impression about our performance cars and racing heritage."

“Ford works closely with video game developers to ensure accuracy and authenticity of Ford vehicles in games. We are involved from start to finish during the development process and provide publishers with key assets such as vehicle designs, detailed exterior and interior photos, vehicle specifications and recordings of engine sounds. The more we support a video game project, the better the end result will be.”

DiRT 3 is the eighth chapter of Codemasters’ long running rally racing videogame series that started in 1998 with Colin McRae Rally. Ford has always enjoyed a special relationship with Codemasters, with WRC versions of Focus and Fiesta often playing leading roles in the installments. Historical legends like the Sierra RS Cosworth, Group B RS200 and Puma Super 1600 Rally, as well the Ford Transit commercial van and F-150 pickup, have also made their appearances in the games.

The GT, Boss, Cobra and Shelby Mustangs also appear in Forza Motorsport for Xbox 360, Playstation’s Gran Turismo titles and the Need for Speed racing series. In these games, the Ford GT supercar and the Taurus also have recurring roles.

“In racing games, cars are the stars,” Bentley said. “Cars like the Mustang, Focus RS and Ford GT create additional buzz for video game developers. Gamers may not be able to afford a Ford GT in real life but they can become a professional Ford GT driver in a game.”
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