Fiesta Movement II Murals Marked the Spot

The first mission the Fiesta Movement II agents had to fulfill, "Fiesta Marks the Spot," completed successfully, Ford revealed today. Agent teams were asked to create wall murals in their communities, where they highlighted their 10 Fiesta-inspired hot spots. Murals were then celebrated at agent-hosted events.

The Houston and Dallas agent teams took first and second place respectively in the first mission, based on how well they engaged their local community. For all of mission one, the agent teams garnered more than 13,000 Foursquare check-ins at their murals and more than 6,000 RSVPs to events they hosted.

"The second Fiesta Movement mission will facilitate some exciting opportunities for local bands who will help us bring Fiesta to life in their markets. The agent teams, bands and followers are going to have a great time promoting and attending the concerts!" Connie Fontaine, Ford Brand Content and Alliances manager, said in a release.

"We had fantastic results with our first mission, and we can't wait to see what sort of content the rest of this adventure produces," she added.

The first Chapter 2 mission registered nearly 110,000 YouTube views, more than 32,000 Flickr views and more than 2.8 million Twitter impressions.

The 20 teams will now proceed to the second mission, "We Are the Dreamers of Dreams," and has agents finding a local musician, band or comedian, and helping raise that entertainer's profile in their communities.

Agent teams will even plan special events in honor of the entertainers, and promote them to drive awareness and attendance. Additionally, teams are connecting with local radio stations to produce interviews with their entertainers, from the front seat of the Fiesta.