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Fiesta Movement Chapter 2 Kicks Off

The second Fiesta Movement campaign kicked-off this weekend, as the 20 teams of two agents received their first assignment: showing off why Fiesta is all about urban adventure. This time, missions are centered on each team’s city, with agents being forced to get help by their local communities to fulfill their quest.

Agent teams will create a wallscape mural that will also work as a guide to their 10 favorite places and activities in their city. According to Ford, many teams have partnered with local artists and graphic designers to bring their map to life.

The mural will be in place for three weeks and during that time each agent team will host an event at one of the featured locations, where the community can meet the agents and fellow Fiesta Movement followers.

Followers will be able to check in at the wall mural and each of the 10 locations via FourSquare. Each mural will also be tagged with a unique SMS code, which fans and followers can text for more information.

“This mission clearly displays how Fiesta Movement Chapter 2 bridges the offline and online communities. People around town will get to check out the wallscape, and online followers can take part in the action, too,” Connie Fontaine, Ford Brand Content and Alliances manager, said in a release.

As it happened during Chapter 1, this campaign will also see agents documenting their adventure and post it on their team page. The best content will be recognized based on community engagement and online consumer interaction and will then be amplified locally and nationally.

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