Fiesta Movement Agents Ink a Fiesta-Inspired Tattoo

The 100 agents selected by Ford to take part in the Fiesta Movement campaign, destined to build Fiesta awareness in the US before its launching next year, have successfully accomplished their July mission, which is a part of the eight-month tour.

Ford Fiesta Movement July mission had agents showing off their individual style by using Fiesta as an inspiration either for getting a tattoo or for outfitting their car in a one-off car wrap. The participants had a lot of fun in the process, or at least that is how they've described it in the variety of social media sites.

In fact, YouTube, Flickr and Twitter accounts attracted more than 15.5 million positive reactions from the visitors. Probably the most unusual agent video was that of a Kambui B, asked to enlist a tattoo artist and have a tattoo made for his mission “Your Permanent Record.” Kambui’s wife volunteered to get a Betty Boop - Fiesta tattoo on his behalf.

“The style and design missions gave the agents a chance to showcase their creative sides – sometimes to the extreme. We chose these agents because we knew they were enthusiastic and imaginative; these missions let them share those talents with the world,” said Connie Fontaine, Ford brand content and alliances manager.

“The test drives have been getting amazing responses. Everywhere we go, the Fiesta gets attention. People want to look at it, touch it, climb inside. Then when they find out they can actually drive it – they’re ecstatic!” said Jeff Eggen, Ford car experiential marketing manager.