Fiesta App for iPad Now Available

American manufacturer Ford decided it was time to use the sale of more than 3 million Apple iPads in its favor, and announced the launch of the Fiesta App in the App store. Ford has created an interactive sales brochure that brings the features and attributes of the Fiesta, not available in a typical dealer brochure, to the iPad.

“Fiesta target consumers are heavily digitally inclined and often lead the way with new technology adoption. The Fiesta App gives these customers the information they want, in a format they expect,” said Thomais Zaremba, Ford car marketing communications manager. “It’s another way for us to reach out to customers in the digital and social media space.”

App users will be able to check out all of Fiesta’s features, including keyless entry and available push-button start. The screen lets viewers scroll down to each of the features, where a description and short video then shows how the technology works.

One screen also details all of the available tattoos and graphics, with viewers able to scroll through to see the choices for themselves. The app also describes how the Ford Fiesta with the six-speed PowerShift automatic transmission achieves an EPA rating of 40 mpg (5.9 l/100km) highway.

“This app is purpose built for the iPad to deliver information in a way that iPad users are accustomed to receiving information. It’s very interactive, yet very educational at the same time,” said Zaremba. “It brings together the gratification of holding a brochure while sharing interactive content like videos that are typically found on websites.”

Other details provided by the interactive brochure refers to quality, safety, connectivity, available accessories, standard and available features, as well as the choice of colors.
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