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Fiat USA Trademarks 124 and 124 Spider Nameplates

Many auto publications reported a very curious thing - the Fiat brand has reportedly trademarked two nameplates, 124 and 124 Spider, with the US Patent and Trademark Office. After a bit of research in the uspto.gov database, this information proved to be true, but a burning question needs answering.
Mazda MX-5 Miata 11 photos
Photo: Catalin Garmacea
Fiat 124 trademarkFiat 124 Spider trademarkMazda MX-5 Miata (ND)Mazda MX-5 Miata (ND)Mazda MX-5 Miata (ND)Mazda MX-5 Miata (ND)Mazda MX-5 Miata (ND)Mazda MX-5 Miata (ND)Mazda MX-5 Miata (ND)Mazda MX-5 Miata (ND)
Alfa Romeo brand chief Harald Wester told CAR magazine that the Italian sibling of the ND-gen Mazda MX-5 / Miata won’t wear an Alfa badge: The Far East import will probably find a new home with Fiat-Abarth.” Wester disclosed. And that previously mentioned question is “what will Fiat do with the trademarks?”

Filed under “automobiles and their structural parts and motor and engines,” some voices claim the 124 will be the name of the upcoming roadster. I’m not sure how these things work, but if this proves to be true in the near future, then why didn’t the Italian company file the Fiat-Abarth 124 trademark? After all, Abarth badges will probably adorn the new kid.

Without any other relevant related information on the subject at the present moment, we also deem necessary to talk about the Fiat 124. Yes, that one from 1966, which was also produced in Russia as the VAZ-2101, Kopeyka or, as everybody knows it, the Lada 1200. The Russian take on the Fiat 124 was so bad, engineers swapped the original’s rear disc brakes for, get this, aluminum drum brakes. Epic. Fail.

It boggles the mind why would Fiat associate its upcoming roadster model with a grandpa mobile that was hideously butchered by the USSR. With that rant out of the way, fingers crossed the new convertible will be animated by Mazda’s 2-liter SkyActiv or a new 2-liter turbo mill, expected to deliver 180-plus hp.
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About the author: Mircea Panait
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After a 1:43 scale model of a Ferrari 250 GTO sparked Mircea's interest for cars when he was a kid, an early internship at Top Gear sealed his career path. He's most interested in muscle cars and American trucks, but he takes a passing interest in quirky kei cars as well.
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