Fiat Chrysler Automobiles has just released a new advertorial campaign, through which it is telling its customers that winter should not be a problem for motorists. The automaker is using an old gig with this one: it’s better to be safe than sorry. In other words, drivers should check their cars for winter early. Best part: FCA used a cute animation.
The company’s targeted public is made of drivers who own cars more than six months old and who regularly postpone the winter check. Called Hello Winter, the web-based animated video describes the risks of leaving winter car servicing to chance, and encourages owners to take up the offer of a Mopar Winter Check by trained FCA technicians.
This offer covers Fiat, Fiat Professional, Alfa Romeo and Jeep vehicles, and it includes all necessary safety and reliability checks, such as lights, brakes, battery, radiator, tires, suspension and steering. Fiat also claims it will suggest essential winter driving tips to owners, therefore emphasizing the focus on driving safely during the cold months.
“We are serious about promoting our brand ethos of: ‘There. Always by your side’. It means genuine care and commitment to our customers every time they drive their cars,” says Mark Redley, Marketing Programs Manager, FCA UK. “Through our iCONNECT CRM system, we will be contacting more than 70,000 customers with this winter offer.”
As Volvo Cars is looking to refresh its approach to luxury, it appears so do other carmakers when it comes to promoting their services. You can publish a plain text and image with information like that, or you may as well try to be inventive for a change.
They say art is often subjective, and liking sensitive creations is a matter of perspective. But Fiat seems to have found a way to make art as pragmatic as possible. On top of being useful, this animation is funny enough for people to remember it and, therefore, keep their car up to date.
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