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Fiat's U.S. Return Lead by Laura J. Soave

Fiat has far greater plans for the U.S. market than just reviving Chrysler. As it previously announced, the brand will re-enter the U.S. market, with the 500 as the first model to be brought stateside.

The company has appointed Laura J. Soave as Head of Operations for North America. The executive will supervise Fiat’s return in North America. Soave will hold general responsibility for the company, including the it's financial situation. The executive will report directly to Sergio Marchionne, Chief Executive Officer of Fiat and Chrysler, and will collaborate with the company’s Presidents and industrial leaders to develop the marketing, sales, service and dealer network organizations.

"Laura joins Chrysler with extensive experience in automotive marketing," said Sergio Marchionne. "Her rich background will serve as a springboard for reintroducing the Fiat brand when it takes to U.S. and Canadian roads this December after more than a 25-year absence. This truly iconic car exemplifies Italian style, technology and passion and, offers something more. The 500 heralds a new vision of technology's role in sustainable mobility."

Soave formerly served as a General Manager of Experiential Marketing for Volkswagen of America - she was responsible of leading all the consumer marketing initiatives. Her career at Volkswagen also included a job as Head of Advertising and Communications Activities, a position that put her in charge of marketing & public relations activities for all large passenger vehicles and SUVs. Before joining Volkswagen, Soave worked for Ford Motor Company, holding multiple positions - most recently she served as Brand DNA Manager, overseeing the repositioning of the Ford, Lincoln and Mercury brands on the market.
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About the author: Andrei Tutu
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In his quest to bring you the most impressive automotive creations, Andrei relies on learning as a superpower. There's quite a bit of room in the garage that is this aficionado's heart, so factory-condition classics and widebody contraptions with turbos poking through the hood can peacefully coexist.
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