Fiat's Luca de Meo Moves to Volkswagen

Volkswagen has just announced that Luca de Meo, who has been working for Fiat, Alfa Romeo and Abarth, will join the German manufacturer and will become responsible for marketing at the VW Passenger Cars brand from August 1. De Meo will report to Christian Klinger, member of the VW's board of management with responsibility for sales, marketing and after sales, the German manufacturer said in a release.

“The appointment of Luca de Meo marks a further valuable step in strengthening our sales team. He has outstanding expertise in controlling brands and models and his experience will contribute significantly to advancing the international orientation of our marketing and our brand," Klingler said in a statement for the press.

To give you an idea about de Meo's past, he studied marketing in Milan and was responsible for Renault's sales operations in Italy between 1992 and 1994. He joined Renault Group's headquarters in France and took over responsibility for market analyses and product management, while in 1998 he joined Toyota Motor Europe, being appointed as General Manager for product planning two years later.

De Meo joined Fiat Group in 2002 and was even appointed chairman of the board of management of Fiat Automobiles Spa in 2004. He was appointed CEO of the Alfa Romeo brand in December 2007.

In case you were wondering, Jochen Sengpiehl, 40-year-old, Head of Volkswagen Marketing, will leave Volkswagen at his own request, the German manufacturer said.

"He joined Volkswagen in March 2006 and has since held responsibility for marketing at the Volkswagen Passenger Cars brand. He was instrumental in developing numerous advertising campaigns which have further raised awareness of the brand and enhanced the brand image as well as receiving several awards from the marketing community."
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About the author: Bogdan Popa
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Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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