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Fiat Promotes the New 500e as ‘Sexy’ and 'Fun'

The 2012 Los Angeles International Auto Show was the venue of choice for Fiat to showcase their new all-electric 500e. Chosen to speak at the event, the Fiat brand chief, Olivier Francois presented the all-new EV in a playful, not-very-serious and sexy kind of way.
Fiat 500e 1 photo
Photo: Fiat
He talked at great length, during a 24-minute on-stage press conference, about what they are aiming to do with the 500e, arguing that it is a far cry from the simplistic, boxy and functional shapes currently associated with the ‘green’ trend - they are trying to imply that the 500e is fun to look at and live with, while also being completely emissions-free.

Also, with the technical stuff on its side (111 hp electric motor and its maximum one-charge range of almost 100 miles or 160 km), the little EV will definitely be a strong contender, once it goes on sale in California, some time in mid-2013. Pricing is yet to be announced, and Francois did not mention the matter once, during the entire speech, wich is available in full, below.

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