A new concept in car dealerships from Fiat Group Automobiles UK officially opened its doors last week. Motor Village Croydon is one of the first dealerships of its kind in Europe, and brings together four Fiat Group brands, Fiat, Alfa Romeo, Jeep and Chrysler, under one roof.
Fiat has shelled out the big bucks to transform the large Canterbury Road, Croydon site into an airy, spacious showroom, separated conveniently into four main areas representing each brand.
This proved invaluable on the opening night, when VIP guest included Croydon Deputy Mayor David Fitze, actor Chris Ellison and his wife Anita, and Nigel Land, brand director, Jeep Chrysler UK.
Guests were welcomed by general manager Cristiano Calabrese before enjoying fine Italian cuisine, cocktail making exhibitions, pizza throwing, and games including radio controlled Fiat 500 model racing cars.
Motor Village Croydon joins Fiat Marylebone in central London, Fiat’s Battersea service center and Fiat Direct in Hayes, to offer strong representation throughout London and Surrey.
“We started here with Fiat in January and Alfa Romeo came in May,” says Tony Dittli, director, Motor Village Croydon. “Chrysler and Jeep joined us in July, so it’s continually evolving. We are still developing and learning but I think we have a superb showroom site from which to offer quality service and become the reference point for these great brands.”
This proved invaluable on the opening night, when VIP guest included Croydon Deputy Mayor David Fitze, actor Chris Ellison and his wife Anita, and Nigel Land, brand director, Jeep Chrysler UK.
Guests were welcomed by general manager Cristiano Calabrese before enjoying fine Italian cuisine, cocktail making exhibitions, pizza throwing, and games including radio controlled Fiat 500 model racing cars.
Motor Village Croydon joins Fiat Marylebone in central London, Fiat’s Battersea service center and Fiat Direct in Hayes, to offer strong representation throughout London and Surrey.
“We started here with Fiat in January and Alfa Romeo came in May,” says Tony Dittli, director, Motor Village Croydon. “Chrysler and Jeep joined us in July, so it’s continually evolving. We are still developing and learning but I think we have a superb showroom site from which to offer quality service and become the reference point for these great brands.”
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