Ever since it’s swallowed Skoda, Audi and SEAT, Volkswagen has started having the run of the European market. Reports out of Italy have suggested for a while now that Fiat and PSA/Peugeot-Citroen are looking into the possibility of merging. With the economic crisis and VW Group’s acting as incentives.
They are already sharing vans and tech, so why not combine to create a new automotive giant to fight on relative par with VW. Of course the merger is going to be long and difficult, but the willingness is there.
According to AutoNews, Fiat CEO Sergio Marchionne said he would "certainly take a look" at PSA. As a response, PSA’s Frederic Saint-Geours said Peugeot-Citroen is "completely open" to an alliance "but you have to find the right partner."
According to AutoNews, Fiat CEO Sergio Marchionne said he would "certainly take a look" at PSA. As a response, PSA’s Frederic Saint-Geours said Peugeot-Citroen is "completely open" to an alliance "but you have to find the right partner."