Photo: Fiat
Fiat tries to expand the 500 range due to it’s success, but the Fiat’s brand chief Gianluca Italia wants to end this. He says that there has to be a limit to the range so as not to spoil the 500 core brand.
The Italian automaker has recently added the 500L five-seat MPV and a seven-seat “XL” is coming later this year. They also said that a 500X SUV was on their drawing board, but they stopped after receiving feedback that they will risk loosing the tradition of the 500 mini by making rivals for the Mini models.
“We’re talking about a few models with 500 that leverage on the asset, not several. Mini is a brand, 500 isn’t. Fiat is the brand so the 500 does not need to be. There is a limit.” said Gianluca. He also said that the 500X would be their “way to tackle the C-segment in an effective way” and replace the Bravo.
No further 500 derivates will be created after these, apart from coupe and roadster. Instead, Fiat will concentrate on expanding the Panda range to fulfill the automaker’s need to replace the Punto. They say that whatever the Panda will become “it will remain functional and accessible.”
Source: Autocar
“We’re talking about a few models with 500 that leverage on the asset, not several. Mini is a brand, 500 isn’t. Fiat is the brand so the 500 does not need to be. There is a limit.” said Gianluca. He also said that the 500X would be their “way to tackle the C-segment in an effective way” and replace the Bravo.
No further 500 derivates will be created after these, apart from coupe and roadster. Instead, Fiat will concentrate on expanding the Panda range to fulfill the automaker’s need to replace the Punto. They say that whatever the Panda will become “it will remain functional and accessible.”
Source: Autocar
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