On November 23, Chrysler Canada will begin an online reservation program for the Fiat 500 Prima Edizione, the same model which in the US sold in a similar fashion in 100 minutes (500 units were sold).
The same number of cars is to be offered for the Canadian customers, who can reserve one after placing a $500 deposit. Additional details and the chance to reserve the 500 from the first batch can be found at the following link.
"This is the first time in history that Chrysler Canada has offered a reservation program for a new vehicle," said Ed Broadbear, Chrysler Canada vice president for marketing.
"This initiative is in response to the high level of interest surrounding the launch of the Fiat 500, and the large number of Canadian consumers who have become passionate Fiat Followers on our Fiat Canada website, Facebook page and Twitter channel."
The Fiat 500 Prima Edizione will be made available in Bianco, Rosso and Grigio and will have the Prima Edizione badge attached to them. As a touch of uniqueness, a sequential VIN and badge according to production order will come with each car.
All special edition models will be fitted with a manual transmission, paired to the 1.4l MultiAir four-cylinder engine (reduced fuel consumption and increased power). Fiat will be offering the special edition in two equipment levels.