Fiat 500 Prima Edizione Auctioned for $69,000

Fiat’s North American division auctioned off a limited edition of the 500 model, the Cinquecento “Prima Edizione,” at the National Italian American Foundation (NIAF) 35th Anniversary Gala.

The vehicle generated $69,000, with the funds going to the NIAF’s education and scholarship program. The winner of the special edition Fiat 500 was former EDS Vice Chairman, Paul Chiapparone, who resides in Palm Beach Gardens, Florida.

"Fiat North America is delighted to be a part of the National Italian American Foundation's 35th Anniversary gala," said Laura Soave, Head of Fiat Brand North America. "We are honored to auction a special edition Fiat 500 Prima Edizione, knowing that the proceeds will help benefit the foundation's education and scholarship program."

The Fiat 500 Prima Edizione will only come with three colors: Bianco (White), Rosso (Red) and Grigio (Gray). The vehicle will use a manual gearbox and be fitted with exclusive badges. Each of the cars will come with a sequential VIN and badge, indicating the production order.

The mainstream incarnation of the Fiat 500 will be offered to North American customers starting from the end of the current year. The vehicle will be built in Toluca, Mexico.

The modern generation of the Fiat 500 will be introduced in North America at the end of 2010 and will offer customers uncompromising safety, fuel efficiency from its 1.4-liter MultiAir four-cylinder engine, individualization options, quality and advanced technology, all wrapped in iconic Italian style. The Fiat MultiAir technology was recognized as the "single most innovative engine technology" of the year by the International Engine of the Year Awards panel.
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About the author: Andrei Tutu
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In his quest to bring you the most impressive automotive creations, Andrei relies on learning as a superpower. There's quite a bit of room in the garage that is this aficionado's heart, so factory-condition classics and widebody contraptions with turbos poking through the hood can peacefully coexist.
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