Fiat 500 Abarth US Teased as Bad Boy

Since Fiat doesn’t quite seem to have gotten things right with the marketing part of the 500 introduction in the US (the company claims that this is the reason behind the less than impressive sales), the automaker wants to make sure that the Abarth version of the car gets the attention it deserves.
Thus, Fiat has released a new video teaser for the 500 Abarth, introducing the vehicles as a mean little machine. Everything in the 23-second spot screams “mean” in your face, starting from the dark color, through the the lines such as “Does this country need another outcast”, to the final “bad boy” designation used for the car.

We tested the Euro-spec Abarth 500 and we can tell you that this car really packs a lot of heat, so Fiat's not joking here...
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About the author: Andrei Tutu
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In his quest to bring you the most impressive automotive creations, Andrei relies on learning as a superpower. There's quite a bit of room in the garage that is this aficionado's heart, so factory-condition classics and widebody contraptions with turbos poking through the hood can peacefully coexist.
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