Fiat is launching the 124 Spider, a car that doesn't come along every day. It's the first rear-wheel drive convertible built by the Italians in many years. Oh, sure, it's actually made in Japan, but don't let that bother you because it's fully capable of providing instant boners. What?!
We're not making this up; it's just that one of the promo videos shows the 124 Spider as a replacement for Viagra. Of course, this idea is a continuation of the "Blue Pill" commercial for the 500X.
Unless we're mistaken, we had actually seen this ad about two months ago. Fiat originally shot Charlie Sheen commercials for the car that could not be aired and later switched to this Viagra ad, which got leaked on YouTube.
This adventure starts off during the 2015 Super Bowl, when an elderly gentleman by the name of Nini Salerno tries to get his machinery to work with a lady called Adele Pandolfi. At that time, he tries to take Viagra, which he accidently drops. It eventually lodges itself in the fuel tank of the 500, thus creating the 500X.
Fast forward to the summer of 2016, and they are back at it. But the amorous couple can't call on the help of the little blue pill, as Nini sneaks out of the house using the drainage pipe and goes for a drive in the 124 Spider.
Along the drive, set to the music “Papa Loves Mambo,” he discovers that his pills are no longer needed. He returns home to his wife and proudly announces that “we’re back.” This is Fiat's way to announce the return of the 124, nearly 50 years after the original set foot in the US. It makes you wonder what the old man has been doing to get it up in the past year or so.
The video is joined by the obligatory print ads and a hashtag #NoBluePillNeeded, of course!
Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida. Full profile
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