Photo: Ferrari
So, you’re sick of buying all these fake Ferrari snickers you can find on all sorts of obscure online shops and you have been saving up some cash to finally get something a true collector owns? And besides that, you also want to travel in Europe for a week during Spring Break? Well, you might want to consider stopping by Ferrari's brand new flagship store.
Since we’ve been trekking the outskirts of the world wide internet lately, we just stumbled upon this announcement released by the Italian sportscar maker. Sure, if you’re not really into the brand, there are not a lot of reasons for you to keep reading this. Other than the fact we’re talking about F1 racing simulators at anyone’s disposal, of course. And not just one, but freaking four!
The new flagship for the Prancing Horse was officially opened four days ago in Milan, close to the city's famous Cathedral, in the historic Palazzo Ricordi on Via Berchet. The 750-square meter, three-floor store was specially created and is owned directly by Ferrari, exactly like the one in Maranello.
According to the Italian sportscar maker, it was conceived as a shopping destination for lovers of the Prancing Horse where all collections are available, from men’s, women’s and children’s apparel to accessories, design objects, toys, memorabilia and other. Nothing that spectacular so far, but it appears there’s more to it than just a place to buy stuff from.
“Interactive video walls, multi-sensory brand-experience stations and four F1 simulators where visitors can experience the thrill of 5 different race-tracks transform this Ferrari Store into a true entertainment venue,” the exotic car manufacturer explains.
The new flagship for the Prancing Horse was officially opened four days ago in Milan, close to the city's famous Cathedral, in the historic Palazzo Ricordi on Via Berchet. The 750-square meter, three-floor store was specially created and is owned directly by Ferrari, exactly like the one in Maranello.
According to the Italian sportscar maker, it was conceived as a shopping destination for lovers of the Prancing Horse where all collections are available, from men’s, women’s and children’s apparel to accessories, design objects, toys, memorabilia and other. Nothing that spectacular so far, but it appears there’s more to it than just a place to buy stuff from.
“Interactive video walls, multi-sensory brand-experience stations and four F1 simulators where visitors can experience the thrill of 5 different race-tracks transform this Ferrari Store into a true entertainment venue,” the exotic car manufacturer explains.
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