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Ferrari World Design Contest Announces Winners

The competition which invited 50 prestigious international design schools and their students to create the Ferrari of the future has finally come to an end, with the three finalists receiving their prizes from Ferrari Chairman Luca di Montezemolo, CEO Amedeo Felisa, Paolo Pininfarina, Chairman of the Pininfarina Group, and Flavio Manzoni, director of the Ferrari Styling Centre.

The winners are Seoul’s Hongik University with the Eternita concept, followed by the second-placed IED of Turin in Italy with Xezri, and the London’s Royal College of Arts with Cavallo Bianco in third position.

The Seoul students provided the finest interpretation of Ferrari’s design brief for a thoroughbred hypercar brimming with new generation technologies and materials, an extreme (“hyper”) car not only in its architecture but also in every other aspect.

Having completed an initial 2D design, the entrants then generated 3D models in 3D Autodesk Alias as well as making a physical 1:4 scale model with particular emphasis on detailing and the car interior in addition to more functional features.

All of the design concepts focused on reducing fuel consumption through alternative propulsion systems, particularly hybrid engines. Another common goal was the boosting of driving pleasure through weight reduction. In terms of design, more geometric forms alternated with sinuous, almost organic lines.

There were also two special prizes. The “Autodesk Design Award”, for the best use of Alias software in the design process, was presented by the technical partner to the contest to Hongik school. The second prize, the “Most Unexpected Technological Solution” award, went to the team from Jiangnan University (China) for the audacious technical solutions contained in The Drake concept.
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