Ferrari Website Speaks Chinese

After launching the Japanese version of its redesigned website earlier this year, Italian sports car manufacturer Ferrari announced it has also made available a Chinese version at the Shanghai World Expo. This is the fourth language that visitors can choose from, aside from English, Italian and Japanese.

“It is further proof of the importance that the Chinese market represents for Ferrari and comes straight after the historic world premiere of the 599 GTO at the Beijing Auto Show and contemporaneously with the presentation of the Hybrid concept, the Hy-Kers, at the Expo’,” a company statement reads.

The website is dedicated to all its clients, enthusiasts and fans whose native language is Chinese, not only in China but all over the world. They can navigate the site content, enjoy live news updates from Maranello and discover interactive areas, exclusive images, complete information on all the cars, the F1 Scuderia, News, Community and the Ferrari Store.

Visitors can also take a virtual tour of the entire company thanks to video clips and other images. The site also allows users to select and personalize the cars in the current range.

Ferrari sold its first car in China in 1993 but it has had a commercial presence since 2004 and last year over 200 cars were sold. Today, Ferrari has 10 dealerships in the country covering Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Chengdu, Chongqing, Nanjing, Dalian and Qingdao.

“In 2008 the Ferrari owners’ club was established and in 2005 Corso Pilota Ferrari driving courses started to enable Chinese clients to improve their knowledge of their cars and their own skills behind the wheel.”