Photo: Catalin Garmacea
We're here to talk about what Ferrari did to overcome what had started to become an age issue at the top of its line-up, just below the halo car. The Prancing Horse has quietly generated an important shift in its buyer demographics with the help of the FF and its GTC4Lusso replacement.
As Maranello told Autocar, the pair of 2+2 models come with an average buyer age that's a whopping 10 percent younger compared to that of the 612 Scaglietti that represented Ferrari's Grand Tourer model before the FF came along in 2011.
One of the reasons for which automakers always pursue such goals is demonstrated be one of the effects of the Ferrari change mentioned above, namely that 40 percent of ff and GTC4Lusso customers were lured into the Prancing Horse portfolio from other brands, with these people racking up 50 percent more miles in their cars compared to 612 onwers.
The Italian automaker pulled such a stunt by deciding to take a risk. The styling of the FF has been nothing short of an opinion splitter (no aerodynamic pun intended), but it has built a strong case for the car.
With younger generations tending to favor actual assets rather than tradition when acquiring a car, a simple evolution of the 612 wouldn't have been as appealing. Besides, the FF no longer seems like a wild venture if we compared it to the design proposals that didn't make the cut.
If we want to simply things to the extreme for the sake of giving an example, we can use Shmee150 - one of the most famous vloggers on the automotive side of Youtube, the Brit has acquired a used FF and is considering upgrading to a GTC4Lusso.
The other new cars that currently sit in his garage, namely a McLaren 675LT and a Porsche Cayman GT4 come to show another benefit of the shooting brake body used by the FF and GTC4Lusso - with these models, Ferrari has entered a niche and is now fully enjoying the fruits of its labor. For instance, a future where Porsche confirms the 928 revival rumors might see a Youtuber choosing a two-door Panamera over the competing Ferrari model.
For now though, the GTC4Lusso only shares its segment with the Bentley Continental GT, but the two are so different that they rarely end up targeting the same customers.
We can only applaud Ferrari for adapting to the requirements of an ever more effervescent market and hope more and more automakers will jump this bandwagon.
One of the reasons for which automakers always pursue such goals is demonstrated be one of the effects of the Ferrari change mentioned above, namely that 40 percent of ff and GTC4Lusso customers were lured into the Prancing Horse portfolio from other brands, with these people racking up 50 percent more miles in their cars compared to 612 onwers.
The Italian automaker pulled such a stunt by deciding to take a risk. The styling of the FF has been nothing short of an opinion splitter (no aerodynamic pun intended), but it has built a strong case for the car.
With younger generations tending to favor actual assets rather than tradition when acquiring a car, a simple evolution of the 612 wouldn't have been as appealing. Besides, the FF no longer seems like a wild venture if we compared it to the design proposals that didn't make the cut.
If we want to simply things to the extreme for the sake of giving an example, we can use Shmee150 - one of the most famous vloggers on the automotive side of Youtube, the Brit has acquired a used FF and is considering upgrading to a GTC4Lusso.
The other new cars that currently sit in his garage, namely a McLaren 675LT and a Porsche Cayman GT4 come to show another benefit of the shooting brake body used by the FF and GTC4Lusso - with these models, Ferrari has entered a niche and is now fully enjoying the fruits of its labor. For instance, a future where Porsche confirms the 928 revival rumors might see a Youtuber choosing a two-door Panamera over the competing Ferrari model.
For now though, the GTC4Lusso only shares its segment with the Bentley Continental GT, but the two are so different that they rarely end up targeting the same customers.
We can only applaud Ferrari for adapting to the requirements of an ever more effervescent market and hope more and more automakers will jump this bandwagon.
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