Photo: tws3d.com
After being declared the world most powerful brand in 2012, Ferrari revealed that last year was also Maranello's best financial result yet.
Despite the world's downfalling economy, which affected several automakers, the Italian brand managed to sell no less than 7,318 cars for a total revenue of $3.24 billion, exceeding the previous 2008 record.
Not only that, but Ferrari also conducted $58 million more investments over the last 12 months than 2011, bringing the overall figure up to $432.4 million.
"We are all enormously proud of ending the year with these kinds of results despite the unfavorable economic backdrop in many European nations, and the distinctly hostile one in Italy," said Chairman Luca di Montezemolo. “The credit for this goes to the men and women in Ferrari, the strength of the brand, a very complete and highly innovative range, and our gradual expansion into automotive markets worldwide."
The Maranello company recorded a net profit of $2.36 million last year.
Not only that, but Ferrari also conducted $58 million more investments over the last 12 months than 2011, bringing the overall figure up to $432.4 million.
"We are all enormously proud of ending the year with these kinds of results despite the unfavorable economic backdrop in many European nations, and the distinctly hostile one in Italy," said Chairman Luca di Montezemolo. “The credit for this goes to the men and women in Ferrari, the strength of the brand, a very complete and highly innovative range, and our gradual expansion into automotive markets worldwide."
The Maranello company recorded a net profit of $2.36 million last year.
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