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Ferrari Lands in India in 2011

The increasing appetite of Indian consumers which made the country's automotive market explode over the past few years is ringing quite some bells in Europe, with more and more carmakers either expanding or setting up operations there.

Already present in the other Asian star market, the neighboring China, Italian manufacturer Ferrari is currently considering starting a dealership network in India. The company's president Luca di Montezemolo said in an interview with BBC, cited by Business Standard, that the first Ferrari dealerships in the country will be opened in the next six to eight months.

Business Standard says the most likely locations for the dealerships will be New Delhi and Mumbai. The Italians' operation in the country would be managed through Tata Motors. The move would make sense both economically and on a more personal level, as Ratan Tata serves on the board of Fiat Auto.

Ferrari sold 68 vehicles in China for the January-April period, meaning it managed to double its sales in the country compared to 2009. Although a similar growth in India might be a bit of a stretch, the carmaker can be hopeful it will leave its mark.

Ferrari is currently said to review its production rollout plan, to translate into one new Ferrari being released each year. Currently, the Italian supercar maker has four basic products in its line-up, two GT models (California and 612) and two extreme ones (458 and 599).

The Italian carmaker plans to make the two lines of cars it produces, GT and extreme, more distinguishable. When one of the four models turns four years old, it will receive a facelift, dubbed by the Italians a "modificato" version, or M. Ferrari will continue to produce Scuderia and Spyder variants of their models. Even more, a top-of-the-line Enzo version will see daylight every 10 years.
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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