Ferrari today announced the official opening of Carrs of Exeter’s newly refurbished showroom. Carrs of Exter is the first dealer in the south west of the UK to follow the carmaker's new corporate identity, which was introduced last year, offering complete sales and aftersales facilities.
The new showroom comes with a waiting room, dedicated handover bay, as well as a fully-packed “Atelier”, which is modeled on the one at the factory in Maranello, allowing customers to personalise their Prancing Horse.
“Ferrari’s new brand identity is designed to provide a welcoming environment for customers, who can relax and enjoy the purchase and ownership experience. Ferrari is committed to providing the highest level of customer care and we are delighted to see the newly renovated showroom opening here in Exeter as I know we have many enthusiastic clients in the area whose experience with the brand will be enhanced by the facilities we are opening here today,” said Matteo Torre, Regional Manager for Ferrari North Europe.
“Ferrari’s new brand identity is designed to provide a welcoming environment for customers, who can relax and enjoy the purchase and ownership experience. Ferrari is committed to providing the highest level of customer care and we are delighted to see the newly renovated showroom opening here in Exeter as I know we have many enthusiastic clients in the area whose experience with the brand will be enhanced by the facilities we are opening here today,” said Matteo Torre, Regional Manager for Ferrari North Europe.