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Ferrari and Richard Mille Enter Multi-Year Partnership to Make Luxury Watches

It could be a sign of the times, or it could be the next organic step in the Ferrari brand's evolution, but the carmaker has announced a new, multi-year partnership with Richard Mille.
The Richard Mille RM 052 Tourbillon Skull 12 photos
Photo: Richard Mille
The Richard Mille RM 51-02 Tourbillon Diamond TwisterThe Richard Mille RM 51-02 Tourbillon Diamond TwisterThe Richard Mille RM 51-02 Tourbillon Diamond TwisterThe Richard Mille RM 51-02 Tourbillon Diamond TwisterThe Richard Mille RM 51-02 Tourbillon Diamond TwisterThe Richard Mille BlueprintThe Richard Mille BlueprintThe Richard Mille RM 052 Tourbillon Skull in titaniumThe Richard Mille RM 052 Tourbillon Skull in titaniumThe Richard Mille RM 052 Tourbillon Skull in red goldThe Richard Mille RM 052 Tourbillon Skull in red gold
Richard Mille is a luxury Swiss watchmaker that stands out for its exquisite and gorgeous – and many times limited-edition – pieces, and its obvious appeal to the younger generation. RM and Ferrari will be making watches together for the coming years, a press release from the watchmaker says.

Ferrari has been into prestige horology since the early ‘70s when it joined forces with TAG Heuer (now an official Porsche partner) for the first-ever watchmaker-sponsored Formula One team. Until late 2020, it had been working with another prestigious maker, Hublot, but it is believed that the relationship had simply run its course.

The announcement doesn’t include specifics other than to say that this will be a multi-year deal and that it will extend “from the pinnacle of motor racing in Formula 1 through WEC endurance programs, Competizioni GT, Ferrari Challenge, Ferrari Driver Academy to the fast-developing Esports category.” In other words, Ferrari owners across the spectrum are about to get some new, most likely flashy timepieces to go with their cars.

“Everyone knows Ferrari is an iconic brand with an incredible history, and a true following from the legendary ‘tifosi’ right through to multiple collectors of classic cars,” Richard Mille says. “We see this as a true partnership with multiple developments at its heart of our watches with Ferrari’s designers and engineers. The whole team is thrilled about the collaboration with Ferrari and committed to creating a strong and passionate partnership.”

Seeing how RM has a reputation as a rule-breaker in watchmaking, there is a lot of potential for this new partnership if Ferrari goes with the flow.
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Editor's note: The gallery includes photos of some of the most expensive limited-edition RM timepieces.

press release
About the author: Elena Gorgan
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Elena has been writing for a living since 2006 and, as a journalist, she has put her double major in English and Spanish to good use. She covers automotive and mobility topics like cars and bicycles, and she always knows the shows worth watching on Netflix and friends.
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